Data science is the process of deriving knowledge and insights from a huge and diverse set of data through organizing, processing and analysing the data. It involves many different disciplines like mathematical and statistical modelling, extracting data from it source and applying data visualization techniques. Often it also involves handling big data technologies to gather both structured and unstructured data. Below we will see some example scenarios where Data science is used.
As online shopping becomes more prevalent, the e-commerce platforms are able to capture users shopping preferences as well as the performance of various products in the market. This leads to creation of recommendation systems which create models predicting the shoppers needs and show the products the shopper is most likely to buy.
The financial risk involving loans and credits are better analysed by using the customers past spend habits, past defaults, other financial commitments and many socio-economic indicators. These data is gathered from various sources in different formats. Organising them together and getting insight into customers profile needs the help of Data science. The outcome is minimizing loss for the financial organization by avoiding bad debt.
Improvement in Health Care services
The health care industry deals with a variety of data which can be classified into technical data, financial data, patient information, drug information and legal rules. All this data need to be analysed in a coordinated manner to produce insights that will save cost both for the health care provider and care receiver while remaining legally compliant.
The advancement in recognizing an image by a computer involves processing large sets of image data from multiple objects of same category. For example, Face recognition. These data sets are modelled, and algorithms are created to apply the model to newer images to get a satisfactory result. Processing of these huge data sets and creation of models need various tools used in Data science.
As the demand for energy consumption soars, the energy producing companies need to manage the various phases of the energy production and distribution more efficiently. This involves optimizing the production methods, the storage and distribution mechanisms as well as studying the customers consumption patterns. Linking the data from all these sources and deriving insight seems a daunting task. This is made easier by using the tools of data science.